Events

Sponsorship Opportunities

Why choose Broadgate?

Broadgate, with its geographical advantage is the prime location for those wishing to promote their companies or products to the widest possible audience. With over 30,000 people working for some 120 of the top legal and financial corporations in the country, another 150,000 only a short walk away and many more passing through Liverpool Street Station daily; Broadgate is a ‘must’ for companies wishing to promote themselves in this highly affluent market.

There are a variety of different branding opportunities at Broadgate:

  • prominent signage
  • editorial within Broadgate’s community website www.vicinitee.com
  • information stands in prominent locations allowing for literature distribution
  • data capture opportunities and product sampling
  • inclusion in Broadgate arena magazine


Broadgate Circle & The Fulcrum Venue Map
Exchange Square Venue Map 
Finsbury Avenue Square Venue Map

Testimonials

Sense London ran a 2 day event for the launch of SkyCast.com in association with Soccer AM's 'the road to Wembley' inflatable soccer game.

SkyCast.com visited Broadgate Circle on the 26th and 27th April and the managing agency Sense was very pleased with the results. There was a steady flow of competitors taking part in the activity with footfall being particularly busy at lunchtimes. In addition there were hundreds of spectators from local businesses watching the event so making it the perfect venue.

"Broadgate Circle provides the perfect natural amphitheatre for events and brands to showcase to the city audience"    Jamie Sterry, Sense London

Ribena Harvestival

Challenge

  • Engage with key target audience of adults, lapsed users and drive frequency amongst current buyers
  • Drive the lunchtime occasion - Raise awareness that Ribena is made and comes from the countryside
  • Increase the perception of the brand as an adult brand / 'brand for me'
  • A quality brand worth paying for
  • Drive ‘billions of berries make it' message

Approach

  • Created in depth experience and engagement
  • Ribena Urban Country Fair “Harvestival”
  • Food, drink, country games and music festival at Broadgate Circle, Liverpool Street

Results

  • Top line
  • Circa 12,000 deep engagements (visited The Harvestival)
  • High numbers of secondary engagements (watching from offices, bars and restaurants surrounding event)
  • Massive viral word of mouth effect
  • Amazing consumer response to brand and experience

 

For further details or to book an event or promotion at Broadgate please contact the Broadgate Events Department on 020 7505 4000 or email ljones@broadgateestates.co.uk

 

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